Fan Survey
What content
should we produce
should we produce
Here's what you told us
Thank you for taking part in the survey. Below is the full breakdown, in one minute or twenty.
We won't be able to deliver everything that's come up here. But your wants and insights will shape what we prioritise, alongside our own ideas.
Top of the report 60 second digest
Top-line stats and headline takeaways for anyone short on time. The detailed breakdown sits below.
83%
Want in-game stats and dashboards
23 points clear of any other format
67%
Want a weekly "players to know" roundup
The #1 confidence-builder by miles
65%
Want current and ex-player voices
18 points clear · pundits trail at 35%
78%
Want injury alerts on owned players
Personalised, not generic news
The headlines
Five things to take from this
01
You really want the stats
83% of you definitely want in-game stats and dashboards. The strongest signal in the whole survey, 23 points clear of anything else.
02
The biggest pain is lineups
The most-mentioned theme in your written answers, and 72% of you named lineups, injuries and team news as a top-three gameweek problem.
03
Player voices win
65% of you want current and ex-players involved, 18 points clear of pundits at 35%. The same pattern holds for every podcast type.
04
You've sketched out a podcast
Tactical and decision-focused (54%), under 30 minutes, weekly: a Friday preview and a Sunday or Monday review. The official FPL podcast is the name that came up most.
05
Stats tops your wishlist
When asked what one piece of content nobody is making, more of you wrote in about stats and data than anything else. It pips decision support, and lines up with the format question above.
For the nerds like us All the detail
Every chart, breakdown and theme. Read in any order, but the formats chart below is where the story starts.
Your top format
Stats and dashboards are the runaway favourite.
83% definitely want in-game stats and dashboards, the strongest signal in the entire survey.
23 points clear of the second-place format. Just 3% are not interested.
You want the data inside the product, in front of you, when you need it.
In-game stats & dashboards: 83% definitely · 14% neutral · just 3% not interested
In-game stats & dashboards
83
14
83%
Articles
60
35
60%
Social
55
33
11
55%
Email
46
40
15
46%
Push notifications
45
38
17
45%
Podcasts
40
36
24
40%
Community hub
32
52
16
32%
5–20min video
31
43
27
31%
Live streams
27
40
33
27%
Definitely Neutral Not interested % labels show "Definitely" share
Theme #1 · Stats and data depth
There's no where to view statistics of the current season and how many points players have from goals, clean sheets etc. This needs to be easy to view, and not cover just the previous week.
01Where you get stuck
During a typical gameweek · pick top 3
Lineups, by a country mile.
72% · 17 points clear of #2
1
Confirmed lineups
72%
2
Deciding on transfers
55%
3
When to play chips
44%
4
Understanding BWSL2 players
34%
5
Picking my captain
26%
6
Predicting price changes
24%
7
Reviewing the gameweek
21%
8
Spotting differentials
17%
Lineups dominate the picture. Transfers and chips form a clear second tier. Almost everyone is hitting their pain-point cap, which means responses are real and urgent, not noise.
When in the week you most want fantasy content
Friday · or every day.
Over 1 in 3 want it daily
1
Friday, deadline prep
48%
2
Honestly, every day
37%
3
Midweek, planning ahead
26%
4
Thursday, early team news
24%
5
Matchday, rolling updates
22%
5
Monday, gameweek review
22%
7
Sunday, reactions
11%
Friday is the clear peak. The daily-consumer segment sits at 37% of the audience, with Midweek leading the rest of the week at 26% and Thursday in third at 24%.
80%
The lineups problem
Of those stuck on lineups, four in five want injury alerts on their own players.
71% want to know when an owned player has been rotated or dropped, and 39% want a suggested captain based on their squad. The pattern is consistent: this group doesn't just want lineup info, they want it filtered to their team.
Theme #2 · Real-time accuracy on injury, availability and lineups
One stop shop for team news ahead of fantasy deadlines so I don't have to watch every single presser.
02Confidence & tools
What helps you feel confident picking players
A weekly "players to know" roundup wins outright.
67% · 24 points clear of #2
1
Weekly "players to know" roundup
67%
2
Club-by-club primers pre-season
42%
3
Manager and team style guides
37%
4
Player profile videos
27%
5
Embedded BWSL2 highlights
23%
6
Where-to-watch recommendations
21%
7
Dedicated BWSL2 podcast
16%
Tools you'd actually use · pick top 5
Five tools clear 50%. Then a sharp drop.
Live news feed leads on its own at 69%
1
Live injury & team news feed
69%
2
Player comparison tool
59%
3
Transfer planner (multi-GW)
57%
4
Set-piece taker dashboard
55%
5
Fixture difficulty rating
55%
6
Captain comparison
29%
7
Price change predictor
28%
8
Personalised notification centre
23%
9
End-of-season team review
19%
10
Effective ownership tracker
14%
11
Mini-league analytics
12%
12
"What if I'd captained X" replay
9%
The live news feed leads on its own at 69%. Player comparison, Transfer planner, Set-piece dash and FDR sit close together in a 55–59% band, then there's a sharp drop to captain comparison at 29%.
More consistent and frequent injury updates and rotation predictions.From your written answers
03Voices & alerts
Which voices you most want involved
Player perspective wins. Pundits don't.
65% want current & ex-players · 18 points clear of #2
1
Current and ex-players
65%
2
Managers and coaches
47%
3
Existing journalists
42%
4
Pundits and broadcasters
35%
5
Stats-led independents
34%
6
Community voices
24%
7
Fresh voices nobody knows yet
22%
8
Club content creators
19%
Top 3 are all on-pitch authority. Stats-led independents come in at 34%, sitting just behind pundits. Useful as an ensemble, but not as the lead.
Alerts you'd actually want
Two clear winners. Both about your players.
Only 3% want no alerts at all
1
Injury news for owned player
78%
2
Owned player rotated or dropped
69%
3
Suggested captain for your squad
38%
4
Captain reminder before deadline
36%
5
Rotation risk before fixture pile-up
33%
6
Price change for owned player
31%
7
Big price faller you might sell
23%
8
Mini-league overtake / close gap
12%
9
I don't want any alerts
3%
All seven of the most-wanted alerts are personalised to your squad. Generic "big news" alerts didn't make the top tier.
Theme #3 · A scout or trusted creator figure
An official "scout" would be a great feature. Someone who posts their team on the app each week, with their reasoning.
04The podcast, in detail
Of every content format we tested, the podcast pulled the most detailed written answers, the most named-creator references, and the strongest patterns when we compared different groups.
So we've gone deeper here than anywhere else in the survey.
Six lenses on the same question: demand strength, format choice, who hosts it, when to drop it, who you already trust, and the open-text shape of the format.
Podcast as a content format
Three quarters of you are open to a podcast. Just under a quarter aren't.
Before getting into what kind of podcast, the demand level itself. We asked you to rate podcasts as a format.
The split is healthy: a clear definitely-want core, a meaningful neutral middle, and a small but real not-interested tail.
This is real demand, big enough to commit a show to.
Definitely want one
40%
Your active podcast audience. Build the show for them first, expand reach second.
Neutral, could be persuaded
36%
Format-agnostic but content-curious. Win them with the right host, the right length, the right slot.
Not interested at all
24%
A real audience to respect. Make sure podcast-only content has a written or visual sibling.
Percentages of the 88% of respondents who rated podcasts as a format.
If we launched a single weekly fantasy podcast
Tactical breakdown wins by more than half the vote.
Among everyone who answered (regardless of how strongly they said they want a podcast), the type they'd want is unambiguous. Tactical decision-support. Wider leagues chat moves narrowly into second, with stats deep-dives in third. Manager and player interviews score 11%. Community mini-league stories barely register.
54%
tactical
breakdown
breakdown
Tactical breakdown of captaincy, transfers, picks54%
Wider leagues chat with fantasy weaved in19%
Stats and data deep-dives15%
Manager and player interviews11%
Community mini-league stories1%
A clear ask. The show should be tactical and decision-focused, helping you choose what to do with your team, rather than wider chat or interviews. The official FPL podcast was referenced repeatedly in your written answers as the benchmark.
A podcast like the FPL official podcast for the WSL.From your written answers
Format ideas from your written answers
Ideas you're bringing to the table.
Your open-text answers gave us a remarkable amount of detail on what a podcast could look like. Three threads keep coming up: a clear length cap, a specific weekly cadence (usually a preview plus a review), and host quality as the make-or-break factor. Your thinking, in your own words:
Length & cadence
Under 30 minutes. A Friday preview, a Monday review.
A podcast of around 45 minutes to preview the week's matches on a Thursday or Friday. Maybe also a Monday review show of 30 minutes.
Podcast or video available by Tuesday morning each week, no more than 30 minutes long, covering all the major highlights of the previous gameweek and updates or tips for the next one.
Match reports with facts and stats on a Monday. Preview with players to watch and updated injury and suspension news on a Friday.
A 5-20 minute addition to the WSL show on Sunday or Monday night, after the highlights.
Host & vibe
Knowledgeable. Engaging. Familiar.
Host and vibe for sure.
Engaging and knowledgeable hosts are necessary for podcasts and video.
A good podcast or video with familiar hosts or retired players who have a good knowledge of football and can give good insights. I love Steph and Ian's podcast and Karen and Jill for these reasons.
For a podcast, decent knowledge and analysis. More Counter Pressed, less Big Kick Energy.
Content focus
Decision support, not chat.
Podcasts: transfer tips, chip strategy, differential picks, fixture scheduling.
Key info that would help me make decisions on transfers and captaincy. Mainly availability and likelihood of scoring points.
Suggested teams and when best to play chips, from expert players, and captain suggestions.
Tactics with player performance, stats, coach interviews. Up-and-coming coaches, that kind of depth.
A podcast with an analytics or fantasy football nerd who is new to the WSL, and a WSL expert who is new to fantasy sport. Both learning from one another.From the "do something nobody else is doing" question
05Going further
Less conventional content ideas you'd back
An awards show & a beginner's track lead the unconventional pack.
1
End-of-season fantasy awards show
41%
2
A "beginner's track" for first-timers
36%
3
Pre-season interactive draft show
33%
Worth flagging: the "beginner's track" at 36% lines up with the "beginner & onboarding" group in the wishlist below. There's clearly an audience for it.
A note on BWSL2
BWSL2 is a real pain point. The people stuck on it want it folded in.
34% of you said understanding BWSL2 players is a top-three gameweek problem, the fourth-biggest issue overall. Those of you who find BWSL2 hardest are noticeably more keen on embedded BWSL2 highlights, a dedicated BWSL2 podcast, and club-by-club primers than the average respondent.
It would be good to have some kind of advice or tips available, things like regular articles or a podcast dedicated to the game.From your written answers
Almost nobody wants pure entertainment.
When we asked you to articulate the difference between fantasy content that changes your decisions and content you'd read or watch just for fun, the signal was unmistakeable.
69%
Mentioned decision-changing content
Lineups, injury news, stats, expert tips, transfer advice, captain calls. Content that helps you actually pick and play.
4%
Mentioned just-for-fun content alone
Almost no respondent named entertainment-only content as their primary interest. Fun content earned its place alongside utility, not in place of it.
06Your wishlist
The single piece of content nobody is making
No single ask. Six groups of confirmation, plus a handful of genuine novel ideas.
This was the survey's last question and the most-answered open text. 82% of you wrote in, the highest engagement of any open text in the survey.
There's no single thing everyone wants. The asks fall into six groups that echo the rest of the report, plus a handful of distinctive ideas worth flagging.
Top of the list: stats and data exploration, narrowly ahead of decision support. Same story as the formats chart at the top.
#1
Stats & data exploration
Stats on fantasy value for players across seasons so up and coming players can be identified.
Quick view stats board each week, player with most goals, most points, most saves etc.
Data-specific analysis of fantasy picks. The best xG per position.
One location for individual player analytics and comparison.
#2
Decision support & forecasting
Multi-week simulator so you can draft for 3/4 games forward.
Form guide, rather than a list of all players. Who is hot and who is not right now.
A women's fantasy show that talks you through the gameweek with fantasy experts to help you choose your team.
Weekly updates and news, like best team for the upcoming week, best captain picks.
#3
Live availability info
An injury and suspension tracker that's not just within the transfers section.
One stop shop for team news ahead of fantasy deadlines so I don't have to watch every single presser.
More consistent and frequent injury updates and rotation predictions.
Pre-match week roundup of injuries, possible squad rotations and focus on some emerging differential players.
#4
Player-led & community
Captains and players from clubs picking players from their squad they'd add to their fantasy teams.
Interview deep-dives with users currently towards the top of the leaderboards explaining how they play the game and their decision-making.
Head to head matchups between fans and content creators / celebs / ex-players.
Player interviews about their performance, pick rate, points that week.
#5
Audio & weekly cadence
A pre-weekend podcast and a weekend review podcast.
A podcast like the FPL official podcast for the WSL.
A weekly show where fantasy players can submit their teams for the week ahead for review and recommendations from a panel.
#6
Beginner & onboarding
A guided process for complete beginners who literally have no idea what to do.
Basic guide for beginners that makes it easy to understand and select a good team or squad.
A full on beginners guide to get those that have never played before excited. Something along the line of a family creating a team rather than just an individual.
The novel asks worth flagging
Eight ideas that don't fit any of the groups above, and a few stand out.
"What if" stats for players you sold or subbed.
A draft league where each player can only be owned by one person.
A watch list with notifications on player values, sort of like a private checklist.
Game planner so you can see in one place when there will be double gameweeks, when teams won't have games, etc.
Bonus points for picking manager of the month in both BWSL and BWSL2.
A WSL-style reboot of Fantasy Football League or MOTDX.
Fantasy football baked into actual broadcasts: live fantasy stat updates as you watch.
A fantasy magazine or fanzine of some sort.
The groups above match the rest of this report's findings: stats, decision support, live information, player and community voices, audio cadence, and a small but distinct onboarding ask. The novel asks are a different beast: features (multi-week simulator, draft format, watch list) and programme ideas (fantasy in broadcasts, fanzine).
In your written answers, the themes line up with the data.
When we asked what's missing from women's football fantasy content today, you wrote in. We coded every response. Here's what came back, ordered by how often each theme showed up.
07What you keep telling us
We read every written answer and grouped recurring asks into broader themes. Four came back consistently. Stats is the second-most-mentioned thing you feel is missing, just behind real-time accuracy on lineups.
26%of written answers
Real-time accuracy on injury, availability and lineups
By far the most-mentioned thing missing, and the single strongest signal in all of your written answers. Long-term injuries that aren't reflected in fantasy data, ambiguous availability, news scattered across club channels, press conferences behind paywalls.
More accurate injury updates. Often a player is not flagged at all but has a long-term injury that has been reported, but the fantasy content hasn't included it.
Lack of full injury news from teams, especially when some teams' press conferences are behind paywalls or not broadcast.
More info on players available or injured. Sometimes it says injured but then they are playing, so you miss out on the points because you sub them.
Earliest player availability reports in relation to player injuries, squad inclusion, starting team news.
#1
17%of written answers
Stats and data depth
"Better stats", "in-depth stats", "player analytics". This theme is the second-most-mentioned in your written answers, and lines up with the formats chart above, where 83% of you definitely want in-game stats. Both questions ended up in the same place.
There's no where to view statistics of the current season and how many points players have from goals, clean sheets etc. This needs to be easy to view and not cover just the previous week.
Detailed stats for player comparison and transparency on price changes.
Data-specific analysis of fantasy picks. For example, best xG per position.
#2
11%of written answers
A scout or trusted creator figure
Multiple references to "The Scout" model from FPL. You want named, recurring expert voices weaving through the season, sharing their team, their picks, their reasoning, not anonymous editorial.
An official "scout" would be a great feature. Someone who posts their team on the app each week.
Best players to pick going into the gameweek. Like FPL does with "The Scout".
I really like some social media users who predict line-ups, give tips on who to transfer in or out, and make suggestions on when to use chips. Having multiple informed people with different ideas helps me make my own choices.
#3
10%of written answers
A weekly tactical podcast or roundup
Direct, named references to the official Fantasy Premier League podcast (and FPL Blackbox) as the benchmark, alongside requests for a weekly wrap-up of who scored, who underperformed, and which hidden gems to bring in next. Same content, two phrasings.
Something like the official FPL podcast and the other things the Premier League produces for FPL.
The official FPL podcast is great, I listen to it all the time and it gives great insight into each week. This would be a really good addition for the WSL to make.
A weekly wrap-up of the weekend's results. Who were the players with high performance points, the hidden gems, and which teams or players underperformed.
A 20 to 30 minute weekly podcast reviewing the previous gameweek and looking ahead to the next.
#4
08In your own words
A proper game made by the official franchise.
An ability to change between subs and starting eleven throughout the gameweek.
More flexibility in transfer values, making it more dynamic for a player in good or bad form.
Detailed analysis of what could be improved with your picks. Areas for development, like a coach.
There is already a good network of fantasy content creators on X such as Joe and Jono.
With the fantasy last season there was basically no intro to how it works. It assumed previous knowledge of the men's game.
Coming up
Shaping the community