Mercedes-Benz UK named Official Automotive Partner of WSL Football

WSL Football
image: WSL x Mercedes-Benz - Announcement KV - 16x9 - with text

Mercedes-Benz UK is the new Official Automotive Partner of WSL Football, covering both the Barclays Women’s Super League (Barclays WSL) and Barclays Women’s Super League 2 (Barclays WSL2). The exclusive multi-year partnership comes into effect on 7 January 2026.

As part of this partnership, Mercedes-Benz UK also becomes the Presenting Partner of the first ever play-off match. For this season, the third-placed Barclays WSL2 club could secure promotion to the top tier if they beat the club that finishes bottom of the Barclays WSL.

The partnership between Mercedes-Benz UK and WSL Football strengthens the brand's commitment to supporting women's sports on a global level. Mercedes-Benz AG has been an Official Patron of the Women's Open golf tournament since 2024, and on 1 January 2026 entered into a long-term agreement with the Women's Tennis Association (WTA) to become both its Premier Partner and Exclusive Automobile Partner.

"The
Mercedes-Benz
story
began
140
years
ago
with
a
bold
idea
that
changed
the
world.
Now,
that
same
spirit
of
innovation
and
ambition
drives
our
partnership
with
WSL
Football.
We
are
proud
to
collaborate
with
WSL
Football
to
inspire
and
engage
the
next
generation
of
players
and
fans."
Olivier Reppert, Chief Executive Officer and Managing Director, Mercedes-Benz UK
“Partnering
with
Mercedes-Benz
UK
at
this
defining
moment
in
the
season
reflects
the
scale,
momentum
and
commercial
potential
of
the
women's
game.
Bringing
a
brand
of
this
calibre
into
WSL
Football
as
our
Official
Automotive
Partner
will
help
us
elevate
the
game,
deepen
engagement
with
fans
and
players
and
accelerate
long-term
growth
across
both
leagues.”
Zarah Al-Kudcy, Chief Revenue Officer, WSL Football

The Barclays WSL and Barclays WSL2 season resumes after its winter break on 10 January, when Arsenal plays Manchester United at the Emirates Stadium in London and Southampton take on Portsmouth at St Mary's Stadium in Southampton.