WSL Football launches official app made for fans, by fans
WSL Football have created a new app to give fans of the Barclays WSL and Barclays WSL2 front row seats to content they won’t fnd anywhere else.
Available to download now from the Apple App Store or Google Play store, the official app has everything a fan of the women’s game in England needs, all in one place. In pursuit of building the best match centre in women's football, we launched an app beta and consulted fans during the development process. 2000 testers fed back on what features were most important to them.
The top four features that fans wanted included live statistics, where to watch games, in-game clips and match previews, all of which feature in the first iteration of the app.
Full app features at launch include:
- Live match stories: A first for domestic football in this country, watch the story of every Barclays WSL and Barclays WSL2 match as it unfolds on pitch.
- From walkout to whistle and beyond, fans will have access to live clips as they happen on the WSL Football app and WSL Football website.
- Favourite team and player personalisation: Signing up gives fans the option to favourite 3 clubs and 5 players which means they will receive tailored content such as goals, news and highlights in a personalised feed.
- Match centre: The one source of truth for every game, with match and player statistics updated in real time, meaning more data than ever before alongside gamification to supercharge engagement.
- Live streaming: Matches broadcast on YouTube can be streamed live in-app accompanied with real-time updates to tell the story behind the stream.
- Home of fixtures: Every fixture will be on the app alongside information on how to get to game guides, tickets links, find your nearest match day and where to watch.
- Dedicated content section: From player content, to highlights and club collaborations, the app is the home of all WSL Football’s original shortform and longform content.
- Statistics from 2011: In the coming weeks, the app will become the official place for league and player statistics covering the history of the women’s game in England.
As the app evolves further, we will add more features for fans to engage with the women’s game including gamifcation and other features based on feedback from the community. Fans will have a part to play in curating what comes next too, with feedback opportunities in app.
“ThelaunchoftheWSLFootballapprepresentsthenextstepforhowfansexperiencethewomen’sgame."Ourprioritywastocreatesomethingthatwasshapedbythepeoplewholoveitthemostsofanscouldhavewhattheywantedinoneplace."Aswecontinuetoevolvetheapp,we’llkeeprespondingtotheirneedsandintroducenewfeaturestocreatethemostengagingdigitalhomeforourleagues.”Ruth Hooper, Chief Marketing Officer, WSL Football