Written by:Ben Whybrow
WTW becomes official partner to support the growth of the women's game

Leading global advisory, broking and solutions company, WTW, have become the official insurance partner of the Barclays WSL and WSL2 in a new multi-year partnership.

The partnership unites two organisations with a shared ambition to support people and build a stronger future. WTW’s expertise in helping people and organisations understand risk, build resilience, make informed decisions and create conditions for stronger performance is a natural fit with WSL

Football’s ambition to transform women’s football into the world’s most distinctive club competition for the players and fans of today and tomorrow.

Over the course of the partnership, WTW will collaborate with WSL Football and clubs from the BWSL and BWSL2 to explore solutions designed to support female athletes and help advance the game. A key pillar of the collaboration is the intention to co-create an insurance solution designed specifically for players at BWSL and BWSL2 clubs which will help transform how they are supported and protected throughout their careers.

While injuries are an unavoidable part of football, female players can face different health considerations and risk exposures than their male counterparts. The need for tailored cover has become increasingly clear as the women’s game has grown and professionalised.

For players, appropriate insurance can help protect their earnings and provide greater financial security in the event of injury or illness. For clubs, it can help protect their investment in their players. WTW adds to WSL Football’s world-leading roster of brand partners that are all driving transformational growth for the women’s game.

“Ensuring
we
have
the
right
protection
and
support
in
place
for
players
during
their
careers
and
for
clubs
is
an
important
part
of
building
a
truly
professional
and
sustainable
game.
Bringing
on
WTW
as
a
new
partner
with
specialist
expertise,
whose
people-first
approach
aligns
with
our
values,
means
that
together
we
can
explore
new
ways
to
address
the
specific
needs
of
women
footballers
and
help
create
a
stronger
future
for
players,
clubs
and
the
wider
game."
"Like
all
our
WSL
Football
partnerships,
it
is
more
than
investment
into
the
league,
it
is
investment
into
the
whole
women’s
football
ecosystem
and
ensures
that
the
infrastructure
around
the
game
continues
to
develop
alongside
it.”
Zarah Al-Kudcy, Chief Revenue Officer, WSL Football.
"At
WTW,
our
purpose
is
to
transform
tomorrows.
We
see
this
as
the
driving
force
behind
everything
we
do
--
and
it's
a
vision
shared
by
WSL
Football.
This
long-term
collaboration
presents
a
unique
opportunity
to
bring
our
risk,
insurance
and
advisory
capabilities
to
women's
football.
Our
focus
is
on
enabling
players,
clubs
and
leagues
to
thrive
with
confidence
as
the
women’s
game
continues
its
rapid
ascent
on
the
world
stage.
We
are
proud
to
be
working
with
WSL
Football
to
drive
meaningful,
lasting
impact.”
Carl Hess, CEO, WTW